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Rebranding transition (II) – the countdown

42, 41, 40,…days left till the Public Announcement,… and still so much to do for a successful launching.

They say that where there’s a will, there’s a way. The timing is perfect, Spring’s awakened energies allow us to have a ‘will’, its longer days give us time to have a ‘way’.

Business Information Systems embraces a new commercial identity, which, as previously stated, is more fitted to express the company’s aspirations and to differentiate it in the business niche of its focus.

The registered company name remains unchanged (Business Information Systems). In the rebranding process the new alias and logo were already legally registered as Business Information Systems’ trademark. The public announcement (PA) date is due on the 1st of May 2011.


Meanwhile we have steps to go through, more or less simultaneously, commercial department colleagues are putting their creative energies together to accomplish all in due time.

Until the launching date we need to fulfill important commercial & image actions, here’s the TOP 3 list of ‘to do’s:
contact all our business partners letting them know of the upcoming change and make sure the legal base of our cooperation is updated accordingly;
update the web available information on Business Information Systems to reflect the transition to the new identity;
update marketing/promotional materials with our new “look”, as well as all forms (letters, cards, templates, white-papers).

And we’ll ensure the continuity of your resources of information about us. The new web site will feature a new design and a fresh content, to mirror the sage, creative and daring new mantra. You’ll only have to select ‘Add to Favorites’…

By: Corina Cornea

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