Monthly Posts: May
Rebranding point (VI) – Final match(es)
First, the debate meaning: we’re debating, withinthe team, with our suppliers and with our consultants. There’s notabout ‘who’s stronger’ here, but ‘who’s right’helps, ‘who’s prompt’ helps even more.
We’ve promptly updated our partners’ information about us. Someneeded only to make sure we’re the same, legally, technically,team-ly. And we are. Some (just a few) needed additional documentsto the contracts we’ve agreed previously to this moment.
Then, all the other elements you’ve read about in the previousepisodes are completed.
Everything is just ready, the Public Announcementis prepared to be sent, the addressees’ list is waiting toproceed.
Everything but the new site. It’s hard rock. Oops! Did I say rock?Well, beside being a hard rock, it’s hard work . We’re continuouslyimproving its looks, updating its content. We aim for perfectionand this is also a match with everyone’s personal limits.
Secondly, the matching meaningas in synchronizing all actions in the rebranding process. ThePublic Announcement would lead our partners to thenew site. Knowing everybody expects to see the new ‘us’, byaccessing it, we want the site to meet the high expectations.
One needs to see the new visual identity and, further more, howthis will be reflected in one’s collaboration with us, in the ideaof evolving, enriching it.
Finally, the match point, we’re introducing thenew brand by organizing the
which will be a balanced combination of short speeches, winetasting, contemporary author dedications session, refinedrefreshments & snacks, all with a discreet musicbackground. All of these must also be well matched andperformed in less than a month….
EPC sets out Sepa mobile payments guidelines
Following our posts about SEPA (most recent in April 2011 ECB calls for Sepa deadline extension), we invite you to read more on this theme, freshly announced on Finextra:
Banking representative body the European Payments Council (EPC) has released a set of guidelines for mobile contactless transactions in the Single Euro Payments Area (Sepa).
The EPC says the guidelines aim to:
- promote the use of open standards
- define security requirements
- clarify the roles of various stakeholders in the mobile ecosystem
The document details the different service models and processes involved in operating a contactless payment application within a mobile phone secure element (SE), from provisioning to transaction flows, cardholder verification methods and risk management.
The guidelines are exclusive to mobile contactless payments using near field communications (NFC) technology. The EPC says it is also developing implementation proposals for mobile remote payments to be released at a later stage.
The Council is calling on the industry to provide feedback by 17 June, with the objective of publishing final recommendations by October this year.
Read the news including the guidelines, on Finextra.