A newsletter for everyone?! In
a good-hearted intent to improve our newsletter and really make it a
useful and informative tool for our readers, we have launched a survey.
We asked them about their preferences and based on the fact that we
were addressing quite a niche market, we underestimated how different
people really are; and how different their individual interests are,
even if they are working in the same field or industry. Lessons learned: • never underestimate people’s difference of opinions • you can never please everyone - but this does not stop us from trying • redesigning and restructuring our newsletter is not such an easy task
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